week 4

In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish

Customer centric web site means the web site is created for what the customer require and want. A customer centric web sites is very significant for nowadays business because the customer have the power to make decision whether buy or not, when they browse the web sites. To consider what the customer required, wants beneficial and preference proactively, which determines what the web site content, offerings, designs and processes to please the customers, which is more effective and efficient to attract and ensure they will come again. Moreover, customers can easily use the web sites to get the information which they want in their favorite way, which will get the huge profitable in long run. Therefore, the relationship loyalty of customer will increase and the consequence is the sales will growth. Hence, the customer centric web site is very important for an organization.

Nevertheless, it is hard to achieve the customer centric web sites because customers are different and all of them hold their different wants requires, preferences and favorite manner. Hence different and huge number of things such as appear, structure are required to exist in a web site, which is imposable. Hence, the organization need to adjust the web site to please the changeable customers’ requires continually.

Define the term ‘presence’. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

Present means the appearance of a person or organization on the World Wide Web. Also the social network profiles and the search engine ranking, traffic, popularity and backlinks are also included. In present, customers can access the web sites regardless the time and location, hence, the presence of web site become more and more important, an organization can make a good image for wider potential customer to seek more profit which is much easier and get return more effectively than operating physical shop. Also the web site can change quickly according to the feedback of customers.

*Usable Doesn’t Have To Mean Ugly ‘for a web design to be truly beautiful, it has to be functional, have purpose and contribute in some way to the website’s intuitiveness, usefulness and branding. All of these things contribute to the overall effect of a design’. This is a quote from one of the articles on web design linked on Web pages that suck. Find a web page that ‘does not suck’ and discuss the features that make it work

The web site of Cathay pacific is a does not suck web site in my mind, because it has a simple and easy for using structure. First of all is the language chose button, which is very humanization design. And the ticks booking system directly show how to using. The color of the web is same as its company’s airplanes. Furthermore, the web site include the relevant information and service such as hotel booking and the information of the airport and check in manual etc. nevertheless, the web site is still clear, because the main parts represent on the first page and the detail follow by click link. Therefore, it is easy for using and beautiful web site.  

http://www.cathaypacific.com/cx/sc_CN.html?cm_mmc=SEM-AU-_-GEN-MKT-24DEC13-_-GOOGLE-BRAND-_-mkwid_s6cD4vuqR-dc_pcrid_33245655422_国泰航空_e_31658s916469

week 3

Question one

A company, which is called Australia company Multicard, has been found it breach the privacy of customers and the privacy Act which made their personal information online by Australia’s federal privacy commissioner. The breach involved 9000 personal information that included name, date of birth, address, credit card, etc., can searched online by google it. Then a huge number of remediation will be faced by the company.

Grubb, B. (2014). Australian business Multicard breaches privacy of 9000 after records found through Google. The Sydney morning herald. Revisited 2rd May 2014 from http://www.smh.com.au/it-pro/security-it/australian-business-multicard-breaches-privacy-of-9000-after-records-found-through-google-20140501-zr2j8.html

  What AmI technologies are identified in the case?

Sharing and exchanging information, data merged with the computes to establish a network for this kind of activities without legislation involved. The information and data is collected form million individual computers then sell back for them.
What drives DMC’s officers to take the actions they took?

The reputation of the DMC will decrease and the share price of it will go down and the trust of clients will loss. Even the DMC will go bust.

DMC is the clear market leader in the aggregation of AmI data. Are there any comparisons you can make to technology companies today?

There is a high probably make a technology company nowadays, but the size will not as big as the DMC. Because, company need the information about their market, and the government need the data about their governed regions, people. For instance, every company want to sell a new product, it will arise a foretaste first, and collection the feedback for the market. Therefore, we can make the kind of technology companies for selling data for the organization that they want the data and information.

How realistic is the description of governments using the technology and prohibiting immigration from states with no AmI data aggregation information?

Generally speaking, it is not allowed that immigration reside the country before knowing about them by government. However, the collection of AmI data aggregation information will usefully help the government to reduce the process of immigration because the information has already been known.

What would be the impact of this digital divide?

The gap and differences between the users who have assessed to information and data and different authorities for assess is digital divide. In this case the reputation of DMC will be collapsed and also the stock market will be impacted to decline.

List some of the ‘unintended consequences’ described in the case.

Ensure the safety of the private information while deal with them as a company. Because the private data and information can be exposed easily by hacker and negligence.

Company won’t confirm the information has been stolen until the last minute, which is the time they have to make an announcement, because the face had been found by the public.

Do members of the class all agree on the issues raised by this case? What were the main points of difference (if any) in discussions?

Nowadays, the private information of person is becoming more and more important, even, many company and countries information and data has been collected by the data and information company such as DMC. Hence the level of private decrease to the end. For example, the procurator will using the private e-mail of you and the recode of you computer as evidence to assist the litigation. And also, for the public safety, sacrifice some personal private or using some illegal method is worth.

week 2

Question one What are the four main points that Michael Rappa makes about search？

 1． Huge number of data and information are created and stored into the Internet every days in current years, because it is not costly and time consuming that collecting, transmitting and storing data and information as pasted stage(Rappa, n.d.). Therefore, we saved time for analyzing data and make decision. However, the data and information is required to distinguish by us when we search something through the Internet. It is hard to judge them when the digital tsunami sprays into ours face(Rappa, n.d.).
 2． For individuals, we need to understand how to find the information we seek with reasonable ease, speed, and accuracy. And for businesses, their webs must be confident that they can and will be found by potential customers who seek their goods and services(Rappa, n.d.).
3． Finding information causes the initial development of web directories and search engines. Search engines, such as Google and yahoo serve users as a point of entry to the web. Knowing how they work is key to understanding how to search and how to be found on the web(Rappa, n.d.).
 4． In present, Rappa(n.d.) believes that we search product or service replace a particular company name.

 Rappa, M. (n.d.). Navigating the web. Retrieved on April 14, 2014 from http://digitalenterprise.org/navigation/nav.html

Question Two: watch or read the Marissa Mayer interview. Marissa says ‘search is in its infancy’. Do you agree or disagree with this statement? What is your personal experience with search?

First of all, Marissa Mayer intruded the concept that ideas from everywhere. Collecting all the ideas to build the prototypes, and build the team around the prototypes. And try something and get feedback from and try again.

Moreover, she talk about the work style of Google. They use small team to replace the large team, which is common in other company. The benefits of small team is make decision quickly and communicate effectively, because they can share idea or exchange information by turn back your head to avoid organize a meeting. Also, According to her interview, she believe that every person who is on o the term, deserve to be respected and their ideas need be considered whatever it is, because one of them have the highly probability tendency become a new business of Google.

Furthermore, She mentioned consumer analysis basis on review Steve Jobs’s good idea. She hold the opinion that the search have the developing tend to using the voice to control or order the system to do the search, for instance , you say search the image without typing and the computer will obey the order.

I strongly agree the notion that Marissa Mayer, we are in the infancy of the search. Nowadays the iphone can using the voice to control the system, but it stills is a little of it. For example, we also can image that we can take a photo of a building by an application and it will give all information about the building without typing the name and even you don’t know what the building is.