week 2

Question one What are the four main points that Michael Rappa makes about search？

 1． Huge number of data and information are created and stored into the Internet every days in current years, because it is not costly and time consuming that collecting, transmitting and storing data and information as pasted stage(Rappa, n.d.). Therefore, we saved time for analyzing data and make decision. However, the data and information is required to distinguish by us when we search something through the Internet. It is hard to judge them when the digital tsunami sprays into ours face(Rappa, n.d.).
 2． For individuals, we need to understand how to find the information we seek with reasonable ease, speed, and accuracy. And for businesses, their webs must be confident that they can and will be found by potential customers who seek their goods and services(Rappa, n.d.).
3． Finding information causes the initial development of web directories and search engines. Search engines, such as Google and yahoo serve users as a point of entry to the web. Knowing how they work is key to understanding how to search and how to be found on the web(Rappa, n.d.).
 4． In present, Rappa(n.d.) believes that we search product or service replace a particular company name.

 Rappa, M. (n.d.). Navigating the web. Retrieved on April 14, 2014 from http://digitalenterprise.org/navigation/nav.html

Question Two: watch or read the Marissa Mayer interview. Marissa says ‘search is in its infancy’. Do you agree or disagree with this statement? What is your personal experience with search?

First of all, Marissa Mayer intruded the concept that ideas from everywhere. Collecting all the ideas to build the prototypes, and build the team around the prototypes. And try something and get feedback from and try again.

Moreover, she talk about the work style of Google. They use small team to replace the large team, which is common in other company. The benefits of small team is make decision quickly and communicate effectively, because they can share idea or exchange information by turn back your head to avoid organize a meeting. Also, According to her interview, she believe that every person who is on o the term, deserve to be respected and their ideas need be considered whatever it is, because one of them have the highly probability tendency become a new business of Google.

Furthermore, She mentioned consumer analysis basis on review Steve Jobs’s good idea. She hold the opinion that the search have the developing tend to using the voice to control or order the system to do the search, for instance , you say search the image without typing and the computer will obey the order.

I strongly agree the notion that Marissa Mayer, we are in the infancy of the search. Nowadays the iphone can using the voice to control the system, but it stills is a little of it. For example, we also can image that we can take a photo of a building by an application and it will give all information about the building without typing the name and even you don’t know what the building is.