week12

1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary

 much from day to day?

Visit--access when something or someone visits your site. It consists of one or more page views / hits. A visitor can have many access your site.

Page view -- page view time visitors view on the site Webpage, regardless of how many click generate. Page component files. Each image on a page is a separate file. When the guests to see a page (the page view), they may see many pictures, graphics, images, generate multiple hits.

Bounce rate-- the site's jump out rate, or any other page for visitors to your site, tell you how many people "rebound" (left) from your web site to view the next page. So, if your website jump out rate is 30% (relatively low), which means that 30% of the visitors to your home page to bounce back. This concept is to tell you how to implement your homepage.

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

Direct flow = when people type network address directly in the address bar.

Reference flow = traffic from the recommendation or other sites.

Search engine = Google some "engine", which will enable people to find the things. A simple click will enable people to find what they are looking for links.

Direct traffic 22.38% -39351.00

Referring site 15.74%-27668.00

Search engines 61.88%-108797.00

3) What was the most popular web browser used to access the site?

The most popular web browser used to access the site is Internet Explorer.

4) How many countries did visitors to Foliospaces come from and what were the top four countries?

pages visit

2265 from 49 different countries, tourists. In 1387 four major countries are Australia, USA in 584 years, England in 109 years, Canada in 72.

5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.

(a) Access, page views, on the website jump out rate, flow sources, traffic from the country and user profile.

(b) access, the number of page access, people spend a long time on each page, many different countries, visit the website jump out rate.

(c) the location of the person, what time, whether in although other website on your website,

6) What do the following terms mean? These are just a few, you may like to add some more yourself.

•High bounce rate •Ugly Web Content

•Key words •Meta data for SEO and other identification of web site content

•Average Page Depth

•Click through rate •The Number of Clicked on a particular advertisement on the page

•Click •Number of Clicks

•Cookie •A temporary file to remeber user details on further visits

•Impression

•Hyperlink •Inter-connection between different web pages

•Navigation •A set of links to goto the different parts of web site

•Pageview

•Session •A timeframe for holding dynamic values

•Unique Visitors (or Absolute Unique Visitors) •Unique access from particular IP

•URL •Universal Resource Locator to Locate the web site on server

•Visitor

•Visitor Session

•Comparison shopping

week11

Exercise – select five applications that you have not heard of before from Popular URL’s Web 2.0 awards or the webware awards and describe on your blog page how they could be useful to a business.

GoodGuide

We create the editor's Choice Award products is this: small and relatively unknown products, demonstrating real leadership, but no traction users vote enough to earn a 100 year Webware. Talent is a product recommendation system is concerned with "safety, health, green products." It will tell you what chemicals in your toothpaste, or if your socks is the use of sweatshop labor. The real value of the company to add on the acquisition data products. There is an iPhone application services, so you can check the goods when you go out shopping. When we site start-up said: This is a simple story. But this is very good. This program will be very useful for the health food industry enterprises. Create food and products enterprises have no harmful chemical can use this application to promote their products in the. The corrugated pipe is a kind of image you see on the website.

Yelp.com

Yelp is an online review services for local restaurants and attractions. Users can review for any business they visited, including photos and anecdotes. Yelp and then to the establishment of a user's total 1 - 5 star rating is based on, which makes it easy to find a restaurant is worth. This procedure will be useful for business like the first. This site has the added feature of the restaurant owner to cope with adverse feedback. This will need to consider carefully though sometimes entered public mudslinging competition is the most bad publicity. Below is a screenshot of the user will see on the website.

Flickr

I think the Flickr website. This is useful, because it is easy to upload photos and then we can share access to photos and other friends in any place. Then, the business occurred in the interests of more people to upload their own photos, and then sell.

The age

The AGE is one of biggest newspaper and web of Australia, which updates everyday news that includes both international and national. You can find whatever news you want from this web.  

Google news

I think Google news gathering news from around the world. Google News site useful business, because all the things we need can be found Google News.

week 10

Questions

 1) What does this meant by the following statements?

Trust is not associative (non-symmetric)

This means that the trust is not necessarily the same on both sides of the transaction or any other situation. A simple example, I believe my wife remembered my mother's birthday card. This does not mean that my wife would believe that I remember after another to her mother. In an example of a commercial is, the seller may believe that the buyer will be the transaction and transfer of funds of the product or service, but the buyer may not have the same number of believe, the seller will provide what they promise.

 Trust is not transitive

I believe that what is the meaning of this sentence, don't believe the association from one side to move to the next. For example, if a trust wholesalers that does not mean they will automatically trust retailers and wholesalers sell their products.

 Trust is always between exactly 2 parties

This sentence means any transaction trust between the two sides of the transaction. For example, in a manufacturers sell to wholesalers, wholesalers to retailers, retailers and wholesalers to provide goods only needs to trust. The same retailers may not even know the manufacturer, the manufacturer located in between trust and wholesalers.

 Trust will involve either direct trust or recommender trust

Recommendation trust is a trust third party. For example, if the manufacturer trust wholesalers, they would recommend them to another manufacturer, assuming that the manufacturers trust suggested they would most likely recommend trust.

http://www.eBay.com.au

EBay -- is a reliable, because it has a buyer protection policy, protect the customer from the member being ripped off. This allows members to use this website and confidence, do not have to worry about the victim of fraud.

http://www.anz.com.au

ANZ is well known in Australia's ANZ bank online customer service or online banking service is very reliable, allowed to purchase online or other funds transfer activities. Because the bank has a security access good for customers who would believe and trust bank service security.

http://www.thinkgeek.com

Think geek -- is a very trusted sites, they attach great importance to the security of customer. At the bottom of the page, is the customer identification badges that they are a trusted organization to carry out business.

http://www.paypal.com.au

PayPal, is a highly secure web site, because it is very professional and a respected reputation in the world. The website "security" very thoroughly, the PayPal easily do not put the customer security problems.

2b) Find a web site yourself that you think looks untrustworthy.

I hold the opinion the website looks is not reliable, because it has a very basic design and advertising the price seems too good to be hardly worthy of belief. I don't have the confidence to buy flight on this site, because there is no large airline website shows, even logo website looks amateurish.

week 9

This week we study channel conflicts, there is no question left on the web page. Hence, I list some information about channel conflicts.

Access to the Internet to the buyers the chance, may influence what they buy, when and where they put their business.

The seller can reach a large number of any time of the day and beyond geographical restrictions on their store.

Channel conflict occurred in the product or brand owners began sold directly to consumers, reduce the wholesalers and retailers.

Channel conflict can be defined as any of the same brand of two different sales or distribution channels are competing for the same.

Channel conflict occurs between a brick and mortar offline storage and the same shop online shop sales staff feel threatened.

Can be directly conflict, internal or external.

Conflict can be found at any stage of the business process including pricing, order processing, delivery, service and repair, customer service and resistance to change.

If there is no strategic brand management conflict may "erosion".

Brands and retailers cannot rely on customer loyalty.

week8

Q1: eBay is one of the only major Internet “pure plays” to consistently make a profit from its inception. What is eBay’s business model? Why has it been so successful?

EBay's business model is the surrogate model. EBay acts as agent, so that buyers and sellers together, list of expenses listed products sold on its Web site and a committee. EBay has been so successful is that it starts with the first production agent through the Internet business model. The development of a "community" so you think you are dealing with individual (you), which makes it more personal.

Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?

EBay is able to maintain their dominant position, because they are in order to better, continuous improvement. Compared to their minimum cost Amazon.com hold the stock, and then packaged and issued the stock itself while eBay does not hold any stock. And all the postage and project related costs paid by the customer.

Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?

Mainly using the methods of eBay, to reduce the potential for fraudulent traders use feedback on its Web site. This feedback is by the buyers and sellers on the site. Every time a transaction occurs the buyer needs to leave the sellers feedback and visa. The feedback from the rating, can be positive, neutral or negative, and a brief comment. This feedback on the man and then create a percentage. These comments and ratings can be anyone in the eBay community, so they can see the other members affairs that they and specific members. EBay members will attempt to identify a concept, is part of a community. This member "understanding, the role they play in a larger community, a set of common values and acceptable behavior and their unacceptable behavior, as a member of the reward, a fair community members" (Rappa, 2005). Rappa (2005), "the value of community they really must seep in its growing membership in the larger community and the importance or internalization". EBay has by eliminating another fraud is sold, all the members of a project must offer paypal as a payment method. If the payment through PayPal, the buyer does not accept the amount they will buy goods through paypal. Seller's downfall was charged to use paypal.

The fraud eBay users to more easily:

When a member to buy and pay for an item, the seller is not sent to the project.

When members buy and pay for an item may not match the description of the project, it is not what they want.

Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say “customers” or “clients”). What is the purpose of this conceptual twist and does eBay gain something by doing it?

The formation of user goals as a member of the community are more likely to feel they are part of the concept. Members are not only seen as a member to other members, but people in the same community, those who want the same things, have the same goals and objectives. This means that members of the community to see each other as their potential customer or retailer and ebay but they do business. Yes, eBay will be the concept of change should make members more reliable, more worthy of trust each other, less likely to another member participate in fraud.

Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?

A brand manufacturers will be set on the eBay store many consumers to shop with the store. And lose customers other business online, they used the online. It can be regarded as a "means to expand their business to reach new customers, explore the different pricing products" (Rappa, 2005).

Q6. I have a few businesses, and I have used eBay for about 12 years on and off. Currently I have about 600 books listed on eBay (seller name ozrural). I stopped selling on eBay for a few years but they changed the rules this July and it is viable again (for me). What do you think changed?

EBay changed its list of charges books and music. According to the charging system I know is now a fixed system, from a seller's to spend less, more feasible sales of sellers to sell the project with low cost. Additional optional tasks: if not member, join eBay and explore the website function (optional). Consider to buy, sell or hand. The auction is affecting all aspects of the business, so it is very useful to understand how they work.

week 7

1) Check this link to my ‘intelligent’ cybertwin which I also mentioned in the Powerpoint. You may like to create your own cybertwin as well. The more you ‘train’ your twin, the better the responses will be. While it is just a fun exercise, Think of the opportunities. Imagine if we had a cybertwin that could answer your questions about the course. Or perhaps a shopping assistant？

 

Response of twins Ian network provides different, I can tell they generate sometimes they have no meaning, his answer is limited but I think there are a lot of training network twins will be great people to regard as oneself to others may response is not sensitive e-mails or reply to every email.

 

2) Write a one paragraph describing the Turing test and another paragraph describing an argument against the Turing Test, known as the about the Chinese room.

 

The Turing test is a test machine shows the human intelligent behavior. Ask a question to test by both parties (A and B) two made two C and reaction. C must then decide which response or whether the B computer response or human reaction.

 

Chinese room test shows that, the test cannot be used to determine whether the machine can think. Computer test that uses symbols to identify information, if these symbols to manipulate the Turing test would fail, because they have no understanding of this situation. Without this understanding, they can't really be described as a mode of human thinking.

 

3) Can virtual agents succeed in delivering high-quality customer service over the Web? Think of examples which support or disprove the question or just offer an opinion based on your personal experience. Write you answer on your blog page. If you would like to create your own virtual agent you can do so on the Cognea (formerly mycyber twin) web page

 

I don't believe in virtual agents can successfully deliver high quality customer service in the network, because everyone is different, need customer service to infinity. Virtual agent may not be able to explain the various reasons for this service might need.

week 6

Question 1

 

I. What experience have you had with shopping online?

 

I sometime buy some cloths and some pens and notebook online.

 

II. Describe a good experience.

 

There are many shops sell the same goods as the retail shops, I bought some cloths will a remarkable discount price. And the post fee was not expensive. It is a good experience for me.

 

III. What did you like about the online store you used?

 

Taobao is my first choice, because it is an outstanding third party, which provide safe and quick service effectively and conveniently.

 

IV. Describe a bad experience.

 

Brought some products, which is totally different with the pictures on the web sites. Then I contacted with the owner, but the owner did not admit it.

 

V. What problems did you have with the online store?

 

The size about the cloths is a difficult to understanding, because every storm has its own standard for the size, also you cannot try it online.

 

VI. What features make an online store more appealing?

 

First of all, you can buy everything at home, even anywhere, with door to door delivery service. Secondly, the reliable third party service apply. Moreover, a much lower price.

 

VII. What features make an online store less appealing?

 

First of all, you cannot look the real product but online picture only, which will unreliable for customers. Secondly, the post fee sometimes is expensive. Thirdly, the private information such as address, name and bank information, may be revealed.  

 

VIII. Should we expect to see the prices of goods and service rise or fall due to the migration of consumers online?

 

Sometimes the price will go down, when the customers is less, to attract they to buy it. Also, more shops sell the same product or provide the same service, the price will decrease by perfect competition as the economy conception side. However, if the buyer/demands increase, the price will increase according to the economy conception. But some online shops will reduce the price for get more customer. Hence, it is hard to define the relationship between the number of customer and the price.

 

Question 2

 

I.     The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.

 

The prices of an identical product are different because the each of other are not good substitute according to they may not available in the different location and time. Such as a can of cola in supermarket is different price a can of cola in a high class restaurant. Hence the dispersion of price will not narrow.   

 

II.  The importance of brand names will decrease.

 

The brand name is always important because it will make or means better quality. And most of all customer will buy the goods with a famous brand name. Hence, the brand name’s importance will increase.

 

III.   Price competition will make all products cheaper.

 

More and more companies will sell same products, which will arise the price competition. Hence, the price will decrease as the result of the price competition. And they will try to make their supply to cut the cost to make the products cheaper.

 

IV.   Digital markets will become dominated by a handful of mega-sites, like Amazon.com.

 

It is true that customer will always buy the products for the shop which they trust. As the same conception, the customer will purchase the online shop they trusted. However, price also is an element for the decision making, therefor, the customers will search the lowest price of a goods.

 

V.  How do you think the balance of power between buyer’s and seller’s will change?

 

Buyers have the larger power than the sellers, because whether buy or not according to the person who pay the money. And the seller will try everything to please the buyers to seek more sales and get more profits.

 

VI.   Prices are clustered online.

 

I do not agree it.

 

VII.              Online prices are elastic. (i.e. immune to change up and down with demand)

 

Online prices are elastic refer the demand change.

 

VIII.           Online prices are generally transparent (the extent to which prices for given product or service are known by buyers in the marketplace.).

 

Yes, online prices are generally transparent, because everybody can get the price and the relevant information.

 

Question 3

 

a)      What types of m-commerce services does your cell phone provider offer?

Online banking

Tickets for movies

Supermarket discount information app

Ebay

Rent

Movie/ music download APP

 

b)      Which of these services do you use?

Online banking

Movie tickets

Music download

 

c) What types of transactions do you perform through your cell phone or other wireless device?

 

Banking

Music download

Ebay

Movie download

 

d)     What types of transactions would you like to perform, but are currently unable to?

I am so good with them, I cannot find any inconvenience yet.

 

e)      What is your opinion of wireless advertising/mobile marketing?

I do not like advertising, although it is a big role in our life. I think it will better that it have the filter to eliminate the irrelevant advertising for users according to cookies.