week8

Q1: eBay is one of the only major Internet “pure plays” to consistently make a profit from its inception. What is eBay’s business model? Why has it been so successful?

EBay's business model is the surrogate model. EBay acts as agent, so that buyers and sellers together, list of expenses listed products sold on its Web site and a committee. EBay has been so successful is that it starts with the first production agent through the Internet business model. The development of a "community" so you think you are dealing with individual (you), which makes it more personal.

Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?

EBay is able to maintain their dominant position, because they are in order to better, continuous improvement. Compared to their minimum cost Amazon.com hold the stock, and then packaged and issued the stock itself while eBay does not hold any stock. And all the postage and project related costs paid by the customer.

Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?

Mainly using the methods of eBay, to reduce the potential for fraudulent traders use feedback on its Web site. This feedback is by the buyers and sellers on the site. Every time a transaction occurs the buyer needs to leave the sellers feedback and visa. The feedback from the rating, can be positive, neutral or negative, and a brief comment. This feedback on the man and then create a percentage. These comments and ratings can be anyone in the eBay community, so they can see the other members affairs that they and specific members. EBay members will attempt to identify a concept, is part of a community. This member "understanding, the role they play in a larger community, a set of common values and acceptable behavior and their unacceptable behavior, as a member of the reward, a fair community members" (Rappa, 2005). Rappa (2005), "the value of community they really must seep in its growing membership in the larger community and the importance or internalization". EBay has by eliminating another fraud is sold, all the members of a project must offer paypal as a payment method. If the payment through PayPal, the buyer does not accept the amount they will buy goods through paypal. Seller's downfall was charged to use paypal.

The fraud eBay users to more easily:

When a member to buy and pay for an item, the seller is not sent to the project.

When members buy and pay for an item may not match the description of the project, it is not what they want.

Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say “customers” or “clients”). What is the purpose of this conceptual twist and does eBay gain something by doing it?

The formation of user goals as a member of the community are more likely to feel they are part of the concept. Members are not only seen as a member to other members, but people in the same community, those who want the same things, have the same goals and objectives. This means that members of the community to see each other as their potential customer or retailer and ebay but they do business. Yes, eBay will be the concept of change should make members more reliable, more worthy of trust each other, less likely to another member participate in fraud.

Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?

A brand manufacturers will be set on the eBay store many consumers to shop with the store. And lose customers other business online, they used the online. It can be regarded as a "means to expand their business to reach new customers, explore the different pricing products" (Rappa, 2005).

Q6. I have a few businesses, and I have used eBay for about 12 years on and off. Currently I have about 600 books listed on eBay (seller name ozrural). I stopped selling on eBay for a few years but they changed the rules this July and it is viable again (for me). What do you think changed?

EBay changed its list of charges books and music. According to the charging system I know is now a fixed system, from a seller's to spend less, more feasible sales of sellers to sell the project with low cost. Additional optional tasks: if not member, join eBay and explore the website function (optional). Consider to buy, sell or hand. The auction is affecting all aspects of the business, so it is very useful to understand how they work.