Question
1
I
sometime buy some cloths and some pens and notebook online.
II.
Describe a good experience.
There
are many shops sell the same goods as the retail shops, I bought some cloths
will a remarkable discount price. And the post fee was not expensive. It is a
good experience for me.
III.
What did you like about the online store you used?
Taobao
is my first choice, because it is an outstanding third party, which provide
safe and quick service effectively and conveniently.
IV.
Describe a bad experience.
Brought
some products, which is totally different with the pictures on the web sites.
Then I contacted with the owner, but the owner did not admit it.
V.
What problems did you have with the online store?
The
size about the cloths is a difficult to understanding, because every storm has
its own standard for the size, also you cannot try it online.
VI.
What features make an online store more appealing?
First
of all, you can buy everything at home, even anywhere, with door to door
delivery service. Secondly, the reliable third party service apply. Moreover, a
much lower price.
VII.
What features make an online store less appealing?
First
of all, you cannot look the real product but online picture only, which will
unreliable for customers. Secondly, the post fee sometimes is expensive.
Thirdly, the private information such as address, name and bank information,
may be revealed.
VIII.
Should we expect to see the prices of goods and service rise or fall due to the
migration of consumers online?
Sometimes
the price will go down, when the customers is less, to attract they to buy it. Also,
more shops sell the same product or provide the same service, the price will
decrease by perfect competition as the economy conception side. However, if the
buyer/demands increase, the price will increase according to the economy
conception. But some online shops will reduce the price for get more customer.
Hence, it is hard to define the relationship between the number of customer and
the price.
Question
2
I. The dispersion
of prices (that is, the spread between the lowest and highest price for a
particular product) will narrow.
The
prices of an identical product are different because the each of other are not
good substitute according to they may not available in the different location
and time. Such as a can of cola in supermarket is different price a can of cola
in a high class restaurant. Hence the dispersion of price will not narrow.
II. The
importance of brand names will decrease.
The
brand name is always important because it will make or means better quality.
And most of all customer will buy the goods with a famous brand name. Hence,
the brand name’s importance will increase.
III. Price
competition will make all products cheaper.
More
and more companies will sell same products, which will arise the price
competition. Hence, the price will decrease as the result of the price
competition. And they will try to make their supply to cut the cost to make the
products cheaper.
IV. Digital
markets will become dominated by a handful of mega-sites, like Amazon.com.
It
is true that customer will always buy the products for the shop which they
trust. As the same conception, the customer will purchase the online shop they
trusted. However, price also is an element for the decision making, therefor,
the customers will search the lowest price of a goods.
V. How
do you think the balance of power between buyer’s and seller’s will change?
Buyers
have the larger power than the sellers, because whether buy or not according to
the person who pay the money. And the seller will try everything to please the
buyers to seek more sales and get more profits.
VI. Prices
are clustered online.
I
do not agree it.
VII.
Online prices are elastic. (i.e. immune
to change up and down with demand)
Online
prices are elastic refer the demand change.
VIII.
Online prices are generally transparent
(the extent to which prices for given product or service are known by buyers in
the marketplace.).
Yes,
online prices are generally transparent, because everybody can get the price
and the relevant information.
Question
3
a) What
types of m-commerce services does your cell phone provider offer?
Online
banking
Tickets
for movies
Supermarket
discount information app
Ebay
Rent
Movie/
music download APP
b) Which
of these services do you use?
Online
banking
Movie
tickets
Music
download
c)
What types of transactions do you perform through your cell phone or other
wireless device?
Banking
Music
download
Ebay
Movie
download
d) What
types of transactions would you like to perform, but are currently unable to?
I
am so good with them, I cannot find any inconvenience yet.
e) What
is your opinion of wireless advertising/mobile marketing?
I
do not like advertising, although it is a big role in our life. I think it will
better that it have the filter to eliminate the irrelevant advertising for
users according to cookies.
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