Tuesday, 10 June 2014

week 6


Question 1

 


 

I sometime buy some cloths and some pens and notebook online.

 

II. Describe a good experience.

 

There are many shops sell the same goods as the retail shops, I bought some cloths will a remarkable discount price. And the post fee was not expensive. It is a good experience for me.

 

III. What did you like about the online store you used?

 

Taobao is my first choice, because it is an outstanding third party, which provide safe and quick service effectively and conveniently.

 

IV. Describe a bad experience.

 

Brought some products, which is totally different with the pictures on the web sites. Then I contacted with the owner, but the owner did not admit it.

 

V. What problems did you have with the online store?

 

The size about the cloths is a difficult to understanding, because every storm has its own standard for the size, also you cannot try it online.

 

VI. What features make an online store more appealing?

 

First of all, you can buy everything at home, even anywhere, with door to door delivery service. Secondly, the reliable third party service apply. Moreover, a much lower price.

 

VII. What features make an online store less appealing?

 

First of all, you cannot look the real product but online picture only, which will unreliable for customers. Secondly, the post fee sometimes is expensive. Thirdly, the private information such as address, name and bank information, may be revealed.  

 

VIII. Should we expect to see the prices of goods and service rise or fall due to the migration of consumers online?

 

Sometimes the price will go down, when the customers is less, to attract they to buy it. Also, more shops sell the same product or provide the same service, the price will decrease by perfect competition as the economy conception side. However, if the buyer/demands increase, the price will increase according to the economy conception. But some online shops will reduce the price for get more customer. Hence, it is hard to define the relationship between the number of customer and the price.

 

Question 2

 

I.     The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.

 

The prices of an identical product are different because the each of other are not good substitute according to they may not available in the different location and time. Such as a can of cola in supermarket is different price a can of cola in a high class restaurant. Hence the dispersion of price will not narrow.   

 

II.  The importance of brand names will decrease.

 

The brand name is always important because it will make or means better quality. And most of all customer will buy the goods with a famous brand name. Hence, the brand name’s importance will increase.

 

III.   Price competition will make all products cheaper.

 

More and more companies will sell same products, which will arise the price competition. Hence, the price will decrease as the result of the price competition. And they will try to make their supply to cut the cost to make the products cheaper.

 

IV.   Digital markets will become dominated by a handful of mega-sites, like Amazon.com.

 

It is true that customer will always buy the products for the shop which they trust. As the same conception, the customer will purchase the online shop they trusted. However, price also is an element for the decision making, therefor, the customers will search the lowest price of a goods.

 

V.  How do you think the balance of power between buyer’s and seller’s will change?

 

Buyers have the larger power than the sellers, because whether buy or not according to the person who pay the money. And the seller will try everything to please the buyers to seek more sales and get more profits.

 

VI.   Prices are clustered online.

 

I do not agree it.

 

VII.              Online prices are elastic. (i.e. immune to change up and down with demand)

 

Online prices are elastic refer the demand change.

 

VIII.           Online prices are generally transparent (the extent to which prices for given product or service are known by buyers in the marketplace.).

 

Yes, online prices are generally transparent, because everybody can get the price and the relevant information.

 

Question 3

 

a)      What types of m-commerce services does your cell phone provider offer?

Online banking

Tickets for movies

Supermarket discount information app

Ebay

Rent

Movie/ music download APP

 

b)      Which of these services do you use?

Online banking

Movie tickets

Music download

 

c) What types of transactions do you perform through your cell phone or other wireless device?

 

Banking

Music download

Ebay

Movie download

 

d)     What types of transactions would you like to perform, but are currently unable to?

I am so good with them, I cannot find any inconvenience yet.

 

e)      What is your opinion of wireless advertising/mobile marketing?

I do not like advertising, although it is a big role in our life. I think it will better that it have the filter to eliminate the irrelevant advertising for users according to cookies. 
 

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